# URRU.AI

> URRU.AI is an AI studio in Reykjavík, Iceland, with a second desk in New York. It builds custom AI chatbots, automation systems, apps and websites for small and mid-size businesses. Starting prices are published, the exact scope is set on a call, and the client owns the code.

Read https://urru.ai/studio first: plain HTML, no JavaScript needed. The home page is a Three.js room whose plain-text fallback carries the same facts.

Services, starting prices in USD:
- Custom AI chatbot: from $3,200, 2 to 4 weeks
- Automation systems: from $2,000, 1 to 3 weeks
- Custom app build: from $9,600, 6 to 10 weeks
- Website build: from $1,500, 1 to 2 weeks
- One-pager with a form: from $500, 2 days
- Meta (Facebook and Instagram) ads, setup plus 30 days: from $2,800 excluding ad spend, 2 weeks
- Ongoing retainers are scoped per client

Every price is a starting point. The exact scope is agreed on a call, and the client owns the code.

Contact: office@urru.ai · Reykjavík, Iceland and New York, NY · https://www.linkedin.com/company/urru/ · Monday to Saturday, Sunday closed · one reply from a human, usually the same day.

How the studio works: ship Tuesdays; the brief is a hypothesis, tested in a working prototype within a week; custom over template; if a button takes more than three clicks to reach, kill the button; never quote a price that cannot be justified with three concrete deliverables; the client owns the code; Sunday is closed.

## Pages

- [Services, prices and work](https://urru.ai/studio): the full reference, with starting prices and timelines, client work, products the studio owns, and the seven rules it works by.
- [Start a project](https://urru.ai/start): starting prices, three free diagnostic tools, shipped work with live previews, and the contact form.
- [Privacy](https://urru.ai/privacy): what the site collects and what it does not.
- [AI companies in Iceland](https://urru.ai/ai-companies-in-iceland): a verified, maintained directory of AI companies and organisations in Iceland, grouped by type, one factual line and a link each, with the criteria stated. Icelandic version: https://urru.ai/is/gervigreindarfyrirtaeki-a-islandi. Open data: https://urru.ai/data/ai-companies.json.

## Free tools, built and run by URRU.AI

- [Storefront Health Check](https://healthcheck.urru.ai/): scores an online store on speed, SEO, trust and conversion and sends a prioritised fix list within 48 hours.
- [First-Time Buyer Trust Scanner](https://trust.urru.ai/): grades how trustworthy a store feels to someone who has never heard of it, and shows where it leaks sales.
- [Vantage](https://vantage.urru.ai/): paste a website URL and see what an AI model understands about the business from the page alone, scored 0 to 100 with a self-serve fix list.

## Public work

- [Bílaver ÁK](https://bilaver.is): website for an Icelandic auto workshop, built to rank locally.
- [IEEPA Refund Partners](https://ieeparefundpartners.com): lead-generation funnel with Meta campaigns and conversion tracking for U.S. importers.
- [Fixed Your Problems](https://fixedyourproblems.com): website for the Fixed Your Problems podcast.
- [ERCHelper](https://erchelper.com): website for an Employee Retention Credit filing service, 2025.