URRU.AI is an AI studio in Reykjavík, Iceland, with a second desk in New York. It builds custom AI chatbots, automation systems, apps and websites for small and mid-size businesses. This is the full reference — everything here is also inside the 3D studio.
Starting prices, published up front. The exact scope is set on a call.
| Service | Starting at | Timeline |
|---|---|---|
| Custom AI chatbot | $3,200 | 2–4 weeks |
| Automation systems | $2,000 | 1–3 weeks |
| Custom app development | $9,600 | 6–10 weeks |
| Website building | $1,500 | 1–2 weeks |
| One-pager with a form | $500 | 2 days |
| Facebook / Instagram ads — setup + 30 days | $2,800 + spend | 2 weeks |
| Storefront health check | Free | 48 hours |
All prices in USD · Sunday: closed
Built for, and paid for by, someone else.
One place to track every lead, contact and deal instead of scattered spreadsheets and inboxes. Built for a Manhattan customs broker: lead pipeline with stages, contact intake forms, deal tracking and document workflow, tailored to how their team actually works.
Lead-generation funnel for U.S. importers owed tariff refunds. Live site, Meta ad campaigns, conversion-focused copy.
ieeparefundpartners.com →Website for an Icelandic auto workshop — services, booking and contact, built to rank locally.
bilaver.is →Website for the Fixed Your Problems podcast — episodes, player and platform links.
fixedyourproblems.com →Website for ERCHelper, an Employee Retention Credit filing service run with a customs broker. The referral and partnership setup that IEEPA Refund Partners was later built from.
erchelper.com →Built on our own time, run as products.
Productized storefront audit — speed, SEO, trust and conversion scored with a fix list, delivered in 48 hours. Free.
healthcheck.urru.ai →First-time-buyer trust scanner — grades how trustworthy a store feels to a brand-new visitor, and where it leaks sales. Free.
trust.urru.ai →Paste a website URL and see what an AI model actually understands about the business from the page alone — no JavaScript, no other context — with a 0–100 legibility score and a self-serve fix list. Free.
vantage.urru.ai →AI virtual try-on for e-commerce — a dressing room with a live model. In active development.
This site. A Three.js bedroom diorama with an original arcade game, an XP desktop and an Xbox blade UI. The portfolio is the proof.
Enter the 3D studio →In-house R&D. Where the harder engineering gets tested.
Algorithmic prop-firm trading bot targeting FTMO. ICT/SMC strategy, validated three-instrument portfolio (XAUUSD, XAGUSD, USDJPY), MT5 execution layer.
Prediction-market trading bot with weather-edge (NOAA / Open-Meteo) and news-edge (RSS + cascade mapping) strategies.
Custom research-and-modelling tool for NBA betting workflows. A customised tooling layer.
Seven rules we don't break.
Ship Tuesdays. Always.
The brief is a hypothesis. Test it in a working prototype within a week.
Custom > template, every time.
If a button takes more than three clicks to reach, kill the button.
Never quote a price you can't justify with three concrete deliverables.
The client owns the code. Always.
Sunday is closed. So is the laptop.
The questions people ask before they write.
URRU.AI is an AI studio in Reykjavík, Iceland, with a second desk in New York. It builds custom AI chatbots, automation systems, apps and websites for small and mid-size businesses. The client owns the code, always.
Reykjavík, Iceland, with a second desk in New York. Clients are in both countries and work happens Monday to Saturday.
Custom AI chatbots trained on a client's own material, automation systems that remove re-typing between tools, custom web and mobile apps, and websites built to rank locally. Three free diagnostic tools for online stores are built and run in-house.
From $3,200, delivered in two to four weeks. Automation systems start at $2,000, websites at $1,500. Every price is a starting point; the exact scope is set on a call.
One reply from a human, usually the same day.