AI and business automation

URRU builds automation systems for businesses in Iceland, connecting everyday tools around a defined process. Start with a task your team repeats: recording enquiries, copying details between systems or preparing follow-up. Rules can handle predictable steps; AI can help classify or summarise text, with a person reviewing its output before it is used.

Discuss your workflow

From enquiry to an approved follow-up

A customer submits a website enquiry. The workflow could save their details in a CRM or spreadsheet, then prepare a follow-up for human approval. Rules handle the record creation; optional AI suggests a category or summary. A team member checks the source enquiry and approves the response. This illustrates a possible build, not a delivered client project. Connections require scoping.

  1. A new enquiry arrives
  2. Details go to your CRM or spreadsheet
  3. Your team reviews the next step

Example workflow. The tools and steps depend on your business.

What we can build

Enquiry capture and handover

A possible workflow takes details from a website form, records them in your customer relationship management system (CRM) or spreadsheet, and assigns the next step using agreed rules.

Connections between existing tools

Move agreed fields between systems so information can follow the work. Feasibility depends on available APIs, account permissions and how each tool stores and accepts data.

AI-assisted sorting and summaries

AI could suggest enquiry categories or prepare summaries of incoming text. Your team reviews the suggestions against the source before using them to decide what happens next.

Follow-up drafts for approval

Prepare a response from an agreed template or use AI to suggest a draft. A team member checks the details, edits the wording and approves the message before sending.

How we scope the work

  1. Map the current process

    Identify the trigger, required information, responsible person and desired next step. Choose a bounded task and define where human decisions or exceptions belong.

  2. Check access and agree scope

    Review the relevant APIs, permissions and data fields. Agree which connections are feasible, where AI is useful, what needs approval and which costs are recurring.

  3. Build and review together

    Test the agreed workflow with representative examples, including missing information and failed connections. Review AI output and approval steps before agreeing that the workflow is ready for use.

Automation starting price

The price below is a starting build cost. Scope and final pricing are agreed before work begins.

Automation systems

Setup from$2,000

For an agreed workflow. Recurring vendor subscriptions, AI usage charges and any ongoing support are scoped separately.

Prices in USD. Starting prices; final scope and price are agreed before work begins.

Questions about business automation

Does every automation need AI?

No. Fixed rules can copy fields, create records or assign tasks. AI is an option when interpreting text is useful, with human review of its suggestions.

Can you connect the tools we already use?

That depends on their APIs, your access permissions and the required data. Share the tool names and the intended workflow so we can assess the connections.

Are there ongoing costs?

There may be software subscriptions, usage charges or support costs. These are scoped separately; the starting build price does not establish a monthly package or included vendor usage.

Who owns the code?

You own the code URRU builds for you. Connected services remain subject to their own access requirements, terms and fees, which matter when planning future changes.

Start with a repeated task

Tell us what your team copies, checks or follows up manually, and which tools are involved. Send a message or request a call by email to discuss the scope.

Discuss your workflowoffice@urru.ai